Why Book Endorsements Matter
She parlayed her seat on President Trump’s’ spiritual advisory council into some high profile endorsements for her new book, just like she parlayed her personality and warped theology into fame in the first place.
For those of us who have written books, it’s reason for more than a little disgust.
The reason for that disgust is that the single biggest factor in book sales isn’t content, but the size of your “platform” and even more importantly, the ability to get attention outside that platform.
Most of us never are able to get outside our own bubbles of influence.
One of the best ways to get that attention is to have people with larger platforms endorse your book.
Paula White had a large platform, but a very specific one…a niche of Christianity viewed with suspicion by the mainstream.
Greg Laurie, Franklin Graham, and the rest of the gang fixed that for her by endorsing her nonsense on some of the biggest platforms in Christendom.
Bingo!…a #1 best seller.
Now Paula White and her chirpy heterodoxy have now been introduced to millions of new readers among Baptists, Calvary Chapel attendees, and broader evangelicalism.
Politics have triumphed over orthodoxy…but that is not unusual.
It simply tells you what is most important to the endorsers.
I’m hoping Greg will endorse my new book on how cats are the keys to wealth and the favor of God…
Make your own application…